Author: Terry N. Kopp
Tips for Hotel Managers: How to Influence a Planner’s Venue Selection
Meeting and event planners have a lot on their plates, and it’s only getting more so. In the Australia edition of the 2019 Cvent Planner Sourcing Report, over 70% of planners were surveyed and said that they manage at least 11 events per year. The planners are organizing more events with more attendees and bigger budgets. They have…
Market Research Process: 6 Steps to Project Success
Market research involves understanding your audience. It also includes an in-depth look at the larger market landscape. This includes trends that affect your industry, as well as top competitors in your market. Market research is essential in boosting marketing and sales. Where do you start? What is market research? Market research is the process of gathering information…
An Event Planner’s Guide to Beating Burnout and Stress
Are you asked to do more work with less as an event planner? Stress levels are rising due to deadlines, depleted staff, and pressure from management. You’re not the only one. Event Planninghas been a profession that has long been considered to be one of the most stressful in the world. In the wake of the pandemic event,…
What is a Trade Show? The Ultimate Guide
The coronavirus hit the U.S. pandemic. The B2B market for trade shows plunged to $ 3.9 billion in 2020 but rebounded in a big manner to reach $ 10.2 billion two years later. This shows how important trade shows are to many B2B businesses. What makes these events so unique? What is it about these events that makes…
Time to Level Up Your Event Platform
The events industry is constantly changing. This means that marketing and event leaders need to keep a close eye on trends and take frequent feedback from their attendees. They can also use an event platform for building great events and meeting business goals. Forrester Consulting conducted a study on behalf of Cvent entitled “Level up Your Event…
Hotel Digital Transformation: 9 Ideas, Trends for 2024
technologies and digital solutions are stepping up in order to meet the new demands. Today’s hotels are working with a new customer, one that has adapted to the digital world and expects solutions from suppliers. Digital transformation in hotels is, therefore, no longer an optional process. This is no longer a nice-to-have – it’s a necessity to keep up with…
Corporate Event Management Australia Best Practices
What is the role of a corporate event manager? Corporate event managers are responsible for creating and developing large corporate events, which are typically B2B, such as conventions, meetings, virtual and online events, and town halls. The corporate event manager leads and oversees the corporate event management group, which is made up of event planners. Event…
Hybrid Events – Top 5 ways to make them engaging
In the face of this pandemic, hybrid events are becoming increasingly popular. Some health restrictions are no longer in place, but there is still a large group of people (for a variety of reasons) who do not want to attend events. Businesses can reach a larger audience with hybrid events than they could through a traditional event. They…
5 ways to plan community engagement events
Events are organized to engage the community. Attendees are helped to develop stronger bonds, new relationships, and a sense of belonging. These events are often aimed at the local community and have many economic, cultural, and social benefits. Your events must be carefully planned and targeted if you want to engage the local community. Each year, we plan…
How to plan a Covid-proof event
Understandably, you might be nervous about planning an event in the midst of a pandemic. Even the most mundane events can be stressful. We see risk teams in the internal sector pulling their hair out when a pandemic or Lockdown is possible. It doesn’t need to be like this if you plan your event well and make it…